On this episode of Just Biz, Omaha Style, we’re talking with LeRoy Peterson about his law practice and how he helps people plan for the most difficult parts of their lives.

 

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Down To Business:

On today’s episode of Just Biz, Omaha Style we’re talking with LeRoy Peterson with LeRoy Peterson law. He’s originally from Nebraska and has lived in Omaha since 1992 with his wife and two daughters.

In today’s podcast, LeRoy explains why he wanted to do estate planning and elder law and why he wants to help people instead of large companies.

“My natural desire is to plan and maximize whatever it is that I’m doing,” he said. “I just love that planning process. It brings me fulfillment to help individuals … plan and get through probably the most difficult parts of their life.”

His law firm has seen a lot of changes in 2020 due to the pandemic, but it has grown. He currently has three employees.

“It has been a pretty good year for us from a business perspective. People still need to plan for their estates,” LeRoy said. “We’re still seeing a steady stream of new clients.”

Some of those new clients want to get their affairs in order because of the fear and uncertainty surrounding COVID-19. Using his company’s processes, procedures and checklists, he helps clients navigate difficult decisions.

“It feels like I’m supposed to be doing what I’m doing right now,” said LeRoy.

Listen to the full podcast to hear LeRoy talk about what he wishes he knew when he was younger, why he is detailed and consistent and why some people are scared to start a business. Listen in the audio player above or the timestamps below to jump to a specific section.

Key Topics:

1:46 – Meet LeRoy Peterson

2:27 – How his business has handled the pandemic

4:39 – What led him to this profession

6:37 – What he wishes he’d known when he started in law

8:15 – Estate planning and elder law

9:26 – How to be most efficient and effective

12:04 – Being detailed and consistent

13:39 – Advertising

15:03 – Has he ever turned down a client

16:52 – Why some people are scared to start a business

18:36 – Examples of failure

20:50 – Best compliment he can receive

22:30 – Work-life balance

25:01 – Success in one word

26:05 – Contact LeRoy

 

Invaluable Insights:

“We have had new clients contacting us, wanting to get their affairs in order, because you just don’t know what’s going to happen with COVID” – LeRoy Peterson

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